I actually shop at west marine far more than defender. West Marine will price match defender and ship it to my house for free which usually saves money. On top of that there is almost always a 10-20% off coupon you can find online if you look.
Just this week I installed new lower shrouds for my boat. West Marines out the door price was over $100 cheaper than defender per side after I put in for discounts. Now of course I found out about a local company that could've cut additional money off so I'll use them for the front and back stays next year.