SailNet Community - View Single Post - Is Sailing an Elitist Sport?
View Single Post
post #42 of Old 03-25-2013
NaviGsr
Senior Member
 
NaviGsr's Avatar
 
Join Date: Sep 2009
Location: NYC
Posts: 107
Thanks: 0
Thanked 0 Times in 0 Posts
Rep Power: 6
 
Re: Is Sailing an Elitist Sport?

Quote:
Originally Posted by Philzy3985 View Post

Companies such as rolex and all the other major sponsors kick all that money into it so that they give off and feed into the perspective of "Rich and famous" classic beautiful wooden boats, sunsets and wine and champagne, wealthy couples in khakis and white sweaters who step off their porch in the Hamptons vacation home down to the yacht on their private dock type. You don't see Walmart or Target advertising at these events because they don't need to cater to the demographic, however I own a sailboat and I buy cleaning products and portable fans and trash bags for my boat at Target.
I'm pretty sure the "sailing lifestyle" has been used to market certain products to many people who could never afford a boat...











To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
NaviGsr is offline  
Quote Share with Facebook
 
 
For the best viewing experience please update your browser to Google Chrome