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post #42 of Old 03-26-2013
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Re: Is Sailing an Elitist Sport?

Originally Posted by Philzy3985 View Post

Companies such as rolex and all the other major sponsors kick all that money into it so that they give off and feed into the perspective of "Rich and famous" classic beautiful wooden boats, sunsets and wine and champagne, wealthy couples in khakis and white sweaters who step off their porch in the Hamptons vacation home down to the yacht on their private dock type. You don't see Walmart or Target advertising at these events because they don't need to cater to the demographic, however I own a sailboat and I buy cleaning products and portable fans and trash bags for my boat at Target.
I'm pretty sure the "sailing lifestyle" has been used to market certain products to many people who could never afford a boat...

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