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Old 04-01-2013
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Luca Bassani and Wally yachts

Continuing with big yachts let's have a look at some modern ones and the big yachts that better assume modernity are the Wally.

It is easy to identify a Wally, they share all the same vision of modernity, the clean sharp lines and elegant hulls makes them easy to identify....and however they are designed by many and different NAs. All major league NAs, but very diversified.

So why they are so easily identified as Wally yachts?

The reason is the owner of the brand, Luca Bassani.

He has a vision and strong well defined ideas.

He uses NAs to give body to them. They create his vision of a yacht and so Wally, even if designed by many different NA, share a common heritage, Luca Bassani vision.

That is even more interesting since Basani is an economist not a boat builder with a long story perfecting the lines of a type of boat neither he is a designer. Wally, non withstanding its huge success, is a recent brand. He is a long time sailor but the story only begins in 1991 when he, not satisfied with what the market had to offer, builds his own boat. In 1994 he founded Wally to satisfy other sailors that were dissatisfied with the boats on the market and liked Basani boat. 19 years later Wally has the largest performance fleet of Maxi-Yachts.

So, let's have a look at the man and his dream. An interview and two movies: a very short one in English and a longer and fantastic one in Italian. For the ones that cannot understand Italian, the boats speak for themselves:

The Monaco-based boat maker’s yachts, power yachts and smaller boats all carry design characteristics utterly undreamt of until they came about.

Their dark, mysterious looks are undoubtedly head-turning, their power frightening. The minimalist lines don’t give anything away; indeed they hide the yacht’s interior which, in the larger variants such as the outrageous Wallypower 118, is simply spine-tingling.

It is instantly evident that design plays the lead role in these beauties. After all, any power yacht which can house a space that changes from dining room to small conference area must be special.

Wally’s boats are nothing short of prodigious. To find out just how and why these seemingly fictitious concepts of arresting design exist, I chatted with Luca Bassani, Wally’s founder, president and mastermind.

Incredibly, Mr Bassani not only takes charge of the whole business, but is the brains behind every single piece of marine art that comes out of Wally’s headquarters in Monaco.

“What inspires you to come up with such striking yachts?”

“The functionality and the need to find simple solutions, lighter and more neat.”

...

“Do you feel that your unusual designs detriment your sales, or enhance them?”
“We think that, as with any smart innovation, it will enhance our sales in the long term.”

“You are a much fresher, less well-established company than the likes of Sunseeker and Princess. Do you think boats like yours are a shape of things to come for all boat companies, or will your style remain unique?”
“On the sail yachts, we have already carved the whole market and everybody is copying our solutions and our style. It will also happen in the power boat sector and, in fact, it is already starting to happen.”
...
“Where do your buyers mainly come from? I haven’t seen many in Monaco’s port.”
“Forty percent of our clients come from Germany, thirty percent from Italy and the rest from all over the world.”
..
Interview with Luca Bassani – Yacht Pioneer & Wally Founder









Wally // Home
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Last edited by PCP; 04-01-2013 at 09:01 PM.
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