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Old 05-06-2013
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JimMcGee JimMcGee is offline
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Re: Is Sailing Sexist?

Hmm, here's a thought from a different angle.

Women have had a BIG effect on sailboat design in recent years, probably more than those America's Cup racers.

Why? Because production boat manufacturers recognized that wives have a big say in the purchase so they started asking what was important to them. They found women had different priorities than men and that influenced design.

So if manufacturers are catering designs to women why are there still fewer women owners?

First couples outnumber singles by a pretty wide margin in every marina we've been in.

But maybe the reason you don't see more single women owning sail boats has as much to do with marketing as anything else. Boat manufacturers only advertise in sailing magazines, mostly read by people who already sail.

Maybe advertising outside the sailing rags would bring new people into the sport and reach more women who might be interested.

BTW, for us sailing is a reason to spend time together and that's a good thing.
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Last edited by JimMcGee; 05-06-2013 at 11:23 PM.
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