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post #1 of Old 01-17-2002 Thread Starter
Jeff_H's Avatar
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Selling a boat-what worked for me

I went back and looked at what worked in selling my boat.A little history: I originally had my boat under contract via word of mouth in March of last year.

That deal fell through because the Buyer''s wife wanted a bigger, heavier ocean
cruiser. I put my boat on the market in March of 2001 on SailNet Boat Search. I had quite a few hits and had the boat once again under contract in a few weeks. This deal fell through when the buyer''s Dotcom job was transferred to California.

At that point the deal that I had going on a new boat fell through and I went through some surgery and pulled the boat off of the market.

I put the boat back on the market on May 15 when a new deal was in the works. I listed the boat on SailNet Boatsearch, Soundings Online, with bernie on YachtWorld, and on the Laser 28 website. I also began an aggressive word of mouth campaign. I never ran an ad in the newspaper or magazines.

I recieved about equal hits from the word of mouth campaign, and the ads on Sailnet and from bernie Jakits RougueWave YachtWorld listing. I recieved a lot of hits from the Laser 28 site and the ultimate sale came from both that site and Sailnet. I recieved only one enquiry from Soundings Online. I also had a very good lead from a local broker who referred a contact directly to me. He does not sell boats like the Laser or in the low price range so simply passed the lead on as a favor. (Similar to what bernie did as well.)

One of bernie''s hits went to contract and fell through for a variety of reasons that had little if anything to do with the specifics of the boat. The rest came from word of mouth, Sailnet or the Laser 28. All told I had 5 serious offers and 4 that I would call, ''what ifs'' and not serious offers.

In the eight months (I am sorry I had previously misreported this as seven months before looking up the actual date) that the boat was listed I had an offer approximately once every four to six weeks. Most of these deals fell through for reasons that did not relate to the boat perse. For example one offer was nearly a full price offer but the buyer wanted me to take back a financing which after some thought did not work for me.

I had set the asking price at what I considered a ''fair price'' that matched the sales price that had been agreed to in the original ''word of mouth'' contract. Most of the offers recieved were within $500 of the $18,900 asking price with the highest offers coming from people who had seen the boat before they made their offer. There were two low ball ''what if'' probes that were approximately 2/3 or less of the asking price. I do not consider these serious offers. The lowest serious offer was approximately 7.5% below my asking price. I actually accepted all of prices in the serious offers (but turned down the offer with long term owner financing). The 7.5% lowest offer was actually below my mental "bottom ceiling" and was a strictly ''as is''/ ''where is'', you can survey the boat but no matter what came out in survey it is up to the buyer to take it as is or leave it because the price won''t change. I felt comfortable doing this because I had watched the market and had done my own mini-survey in September and knew what might come up in survey.

In hindsight, I think bernie''s listing (or a listing with any good broker) would have been more effective with a more mainstream cruising boat. As anyone who has followed all of this probably recognizes, Laser 28''s are not mainstream boats. They are not ''your father''s Oldsmobile'' type cruisers. Nor are they leading edge race boats. For bernie and most brokers for that matter, a boat like the Laser 28 is so far from their naturally preferred type of boat to market, that they have a difficult time figuring out how to sell one. In bernie''s case, bernie simply referred the inquiries directly to me and that actually seemed to work best. I appreciated bernie''s assistance a lot.

So that''s about it.

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