Join Date: Aug 2011
Location: In a strange land
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Re: Are ALL Sellers LYING MORONIC DOUCHBAGS??
Looks like there is plenty of room in the used boat market for a PROFESSIONAL STAGER - Sellers are disillusioned about what they have, value it represents, competition, and the real costs of getting a boat in the right condition to show to a large and aggresive buyer pool. Unfortunately many boaters are too frugal (cheap?) to have someone stage or regularly detail their boats, believing that a seasonal washdown will suffice.
The truths in marketing (from my real estate bag of 'tricks', quoting Dirk Zeller)-
Sales are governed by the law of supply and demand. This rule is absolute and without exception. The appreciation of a market, the expectations of buyers and sellers, and the velocity of market sales are all dictated by the supply of -- and the demand for -- real estate for sale.
Sales are governed by the law of cause and effect. Put differently, positive situations cause positive outcomes, and vice versa. For example, a vibrant economic growth leads to a vibrant real estate market and strong appreciation of homes, while loss of jobs and a languishing economy produce exactly the opposite effect.
History will repeat itself. In any marketplace, there are cycles. Periods of rapid appreciation are followed by stagnant periods where values stabilize or even decrease. By acquiring marketplace knowledge, you can foresee trends.
This definitely applies to boats, and the huge downside with boats is depreciation caused by neglect, environment and substandard work by ill informed owners and untrained yard staff. Deep down we all must know this, and at some point deal with it.