Join Date: Sep 2011
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Re: An Excellent Condition, Turnkey Boat
I agree there is no excuse to mislead to this extent. However, there is a reason. First rule of selling tangibles is get the product into the customer's hands. With cars, it's the test drive. With Houses it's going to see properties. With boats it's get them on the boat.
Wouldn't pricing it properly bring in just as many potential buyers? And wouldn't those buyers be the better choice than buyers who feel duped by false advertising?
If a broker can reason away false advertising, I find that sufficient reason to avoid them.