SailNet Community - View Single Post - C&C sold......
Thread: C&C sold......
View Single Post
  #17  
Old 09-08-2013
rugosa's Avatar
rugosa rugosa is offline
Senior Member
 
Join Date: Aug 2011
Location: In a strange land
Posts: 510
Thanks: 0
Thanked 7 Times in 7 Posts
Rep Power: 4
rugosa is on a distinguished road
Re: C&C sold......

It's been so long since C&C faultered (first April 11, 1985, then 1990, then 1995). I worked for C&C, sail regularly on one, they are great boats. Like Miatapaul says, "Tartan never really did much good with the name". Does the name (or Pearson, Morgan, Cal, etc.) really carry enough significance today to generate sufficient sales to cover the massive R&D, tooling & marketing costs to resurrect the name and turn a real profit? As much as the name is highly respected, very much so by the legion of happy owners (and wanna be) of boats dating back to the 60's (with a significant decline in new boat sales volume over the years), why bother? Does the name really generate sales?

All the names that brought boat design, construction, performance and winning hardware from 1960's to 1990's are just that, names from the past. They have great followers & great significance, and definitely a trail of failed models, changes in ownership, service and warranty dilemas.

So, why not a new brand?
Reply With Quote Share with Facebook