I think the OP is really the guy selling the boat and he is trying a clever marketing trick.
"The Market for Sailboats in Arizona"
"Shopping for a Sailboat in Arizona"
Some sort of logic error inherent in both that makes them seem as ironic as " Let's go to Iowa for some fresh seafood".
BTW I used to often remind a friend that just because you are paranoid, it doesn't mean very one WASN'T really out to get you.