If you are not European it will be 19% cheaper because the price includes already VAT.
Well, you have to run and I bet that from early hours in the morning there will be a queue to be the first to enter the Hamburg boat show
This price is only for the first that arrive to the stand and put a sign on a contract. The second will be a bit more expensive and so on till the 11th boat that will be sold at a "normal" price : 89 131 euros (including 19% VAT).
That is a funny publicity stunt and if it works (and I think it is going to work) it is a clever move and it can give a nice movie: the race for the Varianta