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post #15 of Old 03-10-2007
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Bravo I33, I was, in my own way, trying to turn on the lightbulb of the emotional buyer in my statement. As a sales consultant selling what is referred to as 'the average persons second largest expenditure', namely automobiles, you would fit in to the 1% of people I deal with. In my experience, people in general are emotional buyers. Of course the emotion runs from pure excitement to irrational anxiety, but it's emotion none the less.


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