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Old 02-05-2014
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Beneteau, looks, tastes and niche markets.

Quote:
Originally Posted by bobperry View Post
.....
But you see, I could not take a job for Beneteau. I don't want to design Euro decks. I hate the bloated tennis shoe look. And again, I would not be good at that. There are other designers very good at that modern styling. I want to stay in my comfort zone.
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Designing a boat for Beneteau has a simple and challenging program: a boat that has to fulfill the sail cruising needs of the the largest possible number of cruisers and sailors. For that the boat has to look good and be desirable and good looking to the largest possible number of sailors, be comfortable, with a big interior, well designed, one they find very nice, with a good quality, with the best possible cruising amenities, good storage and tankage, sail at least as well as the competition (and that is very well) and have a building that does not make it expensive and can provide a competitive priced boat :a lot of boat for the money and a boat that can be afforded by many.

What you call Euro is simply what most sailors prefer, being them American or European, if not, the design of the boat would be different. The fact that Benetau is the world leader in sales show that they (and their NAs) got it right regarding that program.

You are always remembering Brent S. that he designs just for a very small market niche. Well, what you call your comfort zone, looking by the boat that you give as example or your last designs is also a very small niche in what regards sailing or cruising. A nice one for very rich people that like classical looking boats (the style you call American) but also a less competitive one. You have to design a boat that a rich client likes. A designer for Beneteau has to design not only a boat that thousands like but one that can be afforded by many hundreds.

I don't understand your contempt regarding how Beneteaus looks (I don't want to design Euro decks. I hate the bloated tennis shoe look). That contempt is also a contempt by the tastes of the vast majority of sailors, being them Euro or American. After all Beneteau is also the leader in America or if not it is Jeanneau whose look is not that different. Sailors don't buy boats they don't like or find attractive and the vast majority find Beneteaus and Jeanneaus attractive band nice.

Regards

Paulo
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Last edited by PCP; 02-05-2014 at 10:09 PM.
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