[davidk]

We all know we should wear PFDs.
The new boat I am now crewing on has been beautifully fitted out. The owner has had PFDs made in the boats colours incorporating yacht name and crew number. Auto inflation with integral harness - very comfortable, even with crotch strap! The result is that the PFD has become part of the cool ''corporate'' gear available and so we use it. I know it is not the cheapest solution, but it is one approach to effecting a culture change.