"I came to the conclusion that this was intentional "
Jason, any salesman (tv's, boats, cars) who has had professional sales training will do the same thing. You can't make a sale, without the customer. And once you have the customer in your clutches--there's always a way to make the sale. If for no other reason than because the customer is tired, worn down, and often more willing to compromise or yield simply in order to get done with it all.
I tell you that not as my opinion, but as the result of professional sales training I once had. The kind an employer spends good money on.