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Old 09-22-2002
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Builder Dealer Items

Parallels between the auto and boat industies are obvious. Both are providing long-term (cars? long-term?) non-consumable products to the public, and are set up with manufacturers working through dealerships. They will encounter similar issues, like warrantee coverage and repair work, because of this. The differing natures of their customers and products will also create differences. What a Rolls-Royce customer wants and expects is different from the guy looking for a Chevy. The sailor is different in some ways from the powerboater. To work, the system needs to meet the needs and expectations (are they always the same thing?) of their respective customers. It''s Psych 101 all over again, every day, for everybody.
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