Join Date: Jun 2000
Location: CT/ Long Island Sound
Thanked 39 Times in 38 Posts
Rep Power: 17
The quick answer is that it's not economical. If you have to ask how much it costs, you can't afford it. In Europe, however, they get 40,000 people to go to the start of a race, and the advertisers figure they get their money's worth. News coverage of the boats they're sponsoring goes on for months in Around-The-World races. Getting their names out there is good product placement and must be cheaper than buying TV ads.