Last Man Standing
Join Date: Aug 2008
Thanked 186 Times in 178 Posts
Rep Power: 10
Look, brand exposure in these sports is enormous. Look at the VOR...it had a cumulative global TV audience of over 2 BILLION! This means that over the 9 months - VOR brands were connected with consumers this many times via television alone. That's freakin' huge.
The question now is - how do you apply a Nascar or F1 model to the VOR or Vendee? The dynamics are very similar.
S/V Dawn Treader - 1989 Hunter Legend 40