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Old 01-29-2010
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Look, brand exposure in these sports is enormous. Look at the VOR...it had a cumulative global TV audience of over 2 BILLION! This means that over the 9 months - VOR brands were connected with consumers this many times via television alone. That's freakin' huge.

The question now is - how do you apply a Nascar or F1 model to the VOR or Vendee? The dynamics are very similar.

It's doable.
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