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Old 01-29-2010
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Quote:
Originally Posted by smackdaddy View Post
Look, brand exposure in these sports is enormous. Look at the VOR...it had a cumulative global TV audience of over 2 BILLION! This means that over the 9 months - VOR brands were connected with consumers this many times via television alone. That's freakin' huge.

The question now is - how do you apply a Nascar or F1 model to the VOR or Vendee? The dynamics are very similar.

It's doable.

Smack baby... the problem is that all those boats were owned by corporations. It was a tax write off. Any sponsorship they got was a drop in the bucket and the financial math of vs and that a majority of views was generated by that silly app game they had that most bailed out when realizing - why play if no chance in winning... way less value per view than say Nascar.

Nascar you purchase a seat - you watch. You buy swag and all the other things. It can not be applied to sailing because people will only pay for what they physically can experience. Nascar works because front seats - can be done. Easily getting autographs and Fan personal connection - done. You can hear, smell, feel, and see all of the action and in a few hours can go home with "I was there"...

This is a "instant gratification" society. Unless we start getting that dancing man on all our raceboats around to go viral - less the skipper and crew - incredibly boring to watch and worse than golf..
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