I bought a 7 year old Honda 2HP longshaft, 4 stroke, air cooled for $450 from a dealer, with a 1 year warranty. Looked new except for a scuffed ($6) decal. Craigslist had rougher ones for $400. I'd spend the extra $100 for not having to premix oil and being from a trusted brand with parts availability well into the future.
And the tiller handle works the same way. Flip and spin for reverse. I guess it's one of those things you'd criticize on a knock-off but call "ingenious" on a Honda.