Prroots--If you don't mind, what source are you using for the price match?
A quick and easy way is to go to Google Product Search
and type in a name. In this case I simply typed 'garmin g2'. One of the resulting links showed the entire US at $112, but when I clicked on it, it showed $116. I print the page and present it to West Marine; it's that simple. I have heard they don't accept eBay or Amazon.