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post #12 of Old 06-10-2011
WDS123
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It is fairly easy to generate a decent estimate based on knowing the industry. Part of S.O.P. in understanding the industry landscape.

We spend between 5-10% of revenues on marketing.

BTW - J/Boats is another enterprise that spends a healthy percentage of revenue on marketing. Most people inside the industry describe J/Boats as a marketing company, not a boat company.
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