Certainly all true about the experience of purchase. Morris spends a lot of effort on creating that experience for their owner's - they do a fine job of marketing and creating a ambiance about their product.
The rest - curious why everyone is so defensive about Morris.
I haven't bashed their quality, just said their build quality is similar to the other build to order builders. We do some of their warranty work in Southern California and have a fairly deep understanding of their level of build quality.
It is my sincere calculus that the reason Morris price their boats so extravagantly isn't because they cost so much to build, rather because Morria spends a very high percentage of their revenues on Marketing - as aptly described by many in this thread.
And yes, industry insiders have described our Harbor line as Bentleys of sailboats. We don't spend hardly anything on marketing, so we can put more into the boat.