Join Date: Apr 2011
Location: Southern California
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You might be surprised by the demographic of the buyer of our Harbor line of boats. They could buy any boat, any size, at any price.
They are very sophisticated boat buyers who know boats and know them well. They are not impressed by slick marketing or clever brand positioning. The vast majority pay cash, less than 2% finance their purchase.
Our buyers enjoy that we do not have brand labels all over the boat. The sail cover doesn't have a logo. Our buyers do not need to loudly proclaim they have arrived.
Last edited by WDS123; 06-22-2011 at 07:21 PM.