SailNet Community - View Single Post - Morris
Thread: Morris
View Single Post
  #33  
Old 06-22-2011
WDS123 WDS123 is offline
Banned
 
Join Date: Apr 2011
Location: Southern California
Posts: 649
Thanks: 0
Thanked 0 Times in 0 Posts
Rep Power: 0
WDS123 is on a distinguished road
Pudding,


You might be surprised by the demographic of the buyer of our Harbor line of boats. They could buy any boat, any size, at any price.

They are very sophisticated boat buyers who know boats and know them well. They are not impressed by slick marketing or clever brand positioning. The vast majority pay cash, less than 2% finance their purchase.

Our buyers enjoy that we do not have brand labels all over the boat. The sail cover doesn't have a logo. Our buyers do not need to loudly proclaim they have arrived.

Last edited by WDS123; 06-22-2011 at 07:21 PM.
Reply With Quote Share with Facebook