Before easing or reefing, flatten the main. Harden the outhaul to flatten the bottom of the main, bend the mast with the backstay adjuster or a babystay to flatten the upper portion of the man, and try hardening the cunningham.
Racers are also constantly adjusting the traveler, then the mainsheet to give the helmsman the feel they want.
Then try reefing the main and changing the headsail.
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As I sail, I praise God, and care not. (Luke Foxe)