Here's a few tips:
1) Get jacklines and kid's sized tethers. My kids love going on deck when we're motoring in calm conditions.
2) Let them pick out their own comfortable "cool" life jackets so they're excited to wear them.
3) Have the kids get involved with actually sailing the boat. Let them turn a halyard winch, or steer, or operate the gps, or help with docklines, etc. The more they're involved, the more they'll love sailing.
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