If possible, the gift of food such as donuts may help build a positive impression. It's also difficult for one to debate with a mouthful of donuts.
The frame of the mind when making comparisons helps to comfort the owner so as to think they understand. The debate of differences is common -- sailors: motorboaters; rides Honda: rides Harley; wet suit diver; dry suit diver.. Etc...
Of course one commonality is money. We know how quickly money can influence behavior; thus, making exception to thinking.