"I think the actual filter element for most all brands is made by the same company so the outside label matters little to none."
Sometimes it is worse than that, with the same label, same part number, made by different jobbers so the internals can vary as well. Or even with a prime maker, they may change internals from time to time.
IIRC there's a chunk about filter tear-downs from "bobtheoilguy" on the web, he's literally cut apart dozens of filters to get some idea of just what is inside them.
If you've got an oil pressure guage and it doesn't object to the new filter...I'll spend a buck or two more for a brand name but at 4x the price? I'd bet on filters spec'd for similar displacement engines as being a safe bet. And you know what thye say, what happens in Vegas, stays in Vegas. Including bets on oil filters. :-)