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post #9 of Old 03-07-2012
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Re: An idea for a new voyaging sailboat

IMHO, they are going to need far more than the 200, or even the 500, names to interest an investor. In a global marketplace, that is like getting one person in an office building to say they "might" like something. The the list also needs to be validated. A 15 year old passionate sailor could sign up, without any realistic way to buy.

This reminds me somewhat of the story of the Eclipse Jet. It was presold as an affordable, owner flown, 5 place mini-jet (very light jet as they've become known) that would sell for less than the cost of a twin piston prop plane !! Jets are typically appointed like Bentley's, so this was designed to be appointed more like a Chevy and capture a lower end unserved market.

The company had incredible difficulty producing the aircraft within their estimates and it ultimately went to market at a price roughly 60% above original target. Which, of course, was now more than its comparable piston twin, so they had to change the pitch that got so many interested in the first place. Even if you had a deposit down, you still had to pay the higher price if you wanted one. As a business, having a value proposition that is "lowest cost" is very very dangerous positioning. While the recession played a role, they went bankrupt.

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Jeanneau 54DS

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