28 bucks a gallon. Me likey. But it says it's only for metals. Also, I don't want to spray. So it's gotta be roller or roll/tip.
I actually, honestly, seriously thought about being uber cheap and spraying it with spray paint. Really. But, as quickly as it would come off, it just wasn't worth the hassle in repainting and touch ups (take the boat apart, masking, etc.).
I figure if I gelcoat it, it should last another 40 years (or until it breaks apart the first time we sail it).