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post #3 of Old 12-13-2001
halyardz
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Sailing demographics?

Jeffs point is well taken. Sponsorship for what? Most of the key existing sponsors already know the demos and some are backing out of smaller events. The first question
is "what''s in it for them?" Unfortunately,
marine trades are often not the most creative
when it comes to marketing..and the "all the
people that see my boat/go to my event will
see your logo" doesn''t cut it with most. Also, you might have better luck with the PR
people than the advertising budget folks.
Try to develop a "unique selling proposition".
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