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Old 12-14-2001
RAGAZZA RAGAZZA is offline
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Sailing demographics?

All:

The event is the Around Alone 2002. This type of race is perceived to be a European event but interest is growing in North America (2 Californians and 3 Canadians).

The goal of this exercise is trying to ''show the beef'' to any sponsor. We are therefore quantifying sailing audiences but also qualifying them (male-educated-upper income and why they sail).

Lastly, we are trying to define the larger trend of extreme sports from the armchair adventurer perspective (who dreams of doing this?).

This is a little larger, but why do the French go nuts for single-handed (VG, MINI-T, Route du Rhum, Transat...) while Stateside the (uninformed) perception is of cycling before LeMond & Armstrong.

My short answer: even Frenchmen do not like the French and Americans won''t get involved if they cannot immediately brag to one-another.

Cheers,

C.



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