WM has a descent looking jacket with a high visibility hood for around $100. I bought my lovely bride a very nice Henry Lloyd for $39 (usually over $100) from BoatersWorld.
If you're a casual cruiser, I'd suggest a lightweight set and layer the inside with fleece and sweaters. I'd also keep a heavy set of foulies on board for when it's really nasty. We have our ski parkas on board thru May and from early September on. The latest we've sailed is November 14th. To put that in perspective, this is Maine and I have to go in to mid thigh to launch . . . and I don't own waders.