Here .. Pull this
Join Date: Jan 2007
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It willl be interesting to watch this progress. I think that the bigger issue here is not the quality of the boats, which, IF there are engineering deficiencies, is not too difficult to remedy, but rather whether the corporation will continue to deal with its customers in the manner that has been reported.
If they do, I believe that this behaviour, rather than any issues with the boats themselves, will become the biggest obstacle to the company's prosperity.
Will's post is laudable, but as another Sailnetter mentioned, in the end it is the factory that is responsible for the resolution of warranty issues. Until they manage to develop a reputation for excellent customer support, I think that things are going to prove difficult for them.
I believe that Novis would benefit by emulating Catalina's service model. While I have heard various comments - good and bad - about the boats themselves - I have never heard anything but very positive statements about the support and customer service the company offers, to both new and resale buyers.
Hence, I like the boats more than I would otherwise. I recommend them to friends and acquaintances, and will continue to do so. In my opinion, there are faster, prettier and stronger boats on the market, but I know that if a newbie buys a Catalina and has a question, they can always call the factory for help.
I would venture that Catalina's marketing budget, when taken as a percentage of sales, is a much lower figure than that of Novis, yet they continue to prosper simply because people want them to. They have created goodwill in the marketplace.
Novis is the current proprietor of two brands that had accrued huge goodwill in the marketplace. The boating communty was saddened when Tartans and C&C's experienced difficulties, and there was excitement when it was announced that the marques were to be resuscitated.
That goodwill, of which a substantial amount remains, is the only asset that Novis can actually depend on for its survival. If that is squandered, the molds, dies, supplies, furniture, drawings - everything else - is worthless.
There are hundreds of companies out there making boats, but there was only ever one C&C and one Tartan. Countless thousands of people learned to sail, to cruise and to race on those boats. A lot of those people finally have the time and money to buy the "big" boat, and would love nothing better than to get a brand new C&C/Tartan.
It doesn't make a huge difference if the boat costs them $245,000 or $275,000, as long as they feel that they are getting a piece of the dream. So I can't for the life of me understand why I keep hearing derogatory comments about the service and recently, product that Novis is producing.
The hard part has been done for you - all you have to do is make good boats and be nice to people.