
09-05-2008
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Senior Member
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Join Date: Nov 2006
Location: Greater Vancouver B.C. Canada
Posts: 431
Rep Power: 6
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Quote:
Originally Posted by max-on
What can I say:
"NEW! Hunter Marine's theEDGE
It's a POWER BOAT! It's a SAIL BOAT!"
"This new 27’ boat is both a powerboat and a sailboat, appropriately named for its cutting edge in engineering; for its leading edge performance; and its ability to transgress the edge between sailing and power boating. "
I just do not 'get it'. Who buys something like this?
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Entry level boat buyers buy them!
Husband wants power boat wife wants sailboat or vise versa.
Some folks appreciate the versatility of a hybrid others like tralerability.
They are affordable and appeal to a certain target market, and there are no shortage of buyers. MacGregor Corp. cannot supply demand so another player is up to the plate. This boat can and will sell, make no mistake, the people that buy them generally like them, only a few exceptions.
Hunter is simply trying to increase their sales with another product line. It is about getting more folks out on the water, once they are hooked they buy upwards, simple marketing, thats all there is to it. Now do you get it?
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