Dan-
Gel cells have a "gelling agent" added to the electrolyte. What does it do? It is like food starch, all it does is make the electrolyte into "goo". And in order to do that--it dilutes the electrolyte. It's an inert filler that bulks things up.
Now, compare to an AGM battery, which is a "starved" electrolyte. I'd have to think that the "goo" makes the gel cell bulkier for the same capacity. But there's something more telling to me: The gel cells that used to be universally used in backup power supplies, burglar
alarms, and exit
lighting? Have almost all been quietly replaced by AGM BATTERIES!
Perhaps that is because they are cheaper in some way...perhaps it is because they are better, more robust in some way. Dunno. But when any vendor starts to play "charge cycles", ask them why "brand x" is good for 500 cycles, and "brand y" is good for 200 cycles, if they are all the same for the same technology.
It just ain't so. Even in wet lead batteries, there's a huge range of difference in how many charge cycles you'll get if you look at a premium commerical battery (Rolls, Surette) compared to a "chandlery $50 special". A huge difference because of the plate thickness, the composition, and the puffery (aka lies) from the vendors.
If you are all set up for gels and they keep you happy, by all means, stick with what works. But AGMs appear to be a better way to go--provided you get a good price on a good battery, just like any other type. Are there some lousy brands? I'm sure there are. Mattresses, tires, batteries...some things are just designed to keep the rubes confused, right?