I agree wrt to the "branding" issue (tho sometimes it does matter), but you're mistaken wrt to the "overhead" issue. Overhead, as it applies to having a local facility that employs local people and pays local taxes, is
added value, in my
book. How much is that worth? Hard to say, but I will usually pay a bit more for that added value. For example: A local marine supply store offered to "deal" on the new compass we wanted for Abracadabra. I knew his price was "in the ballpark." I think we paid $160, or there-abouts, plus tax, and I think I later found I could've gotten it on-line for about $140 + shipping. I was glad to have given the business to the local merchant.
FX Sails, for example, I doubt would've fixed our old main, inspected the sail for other necessary maintenance (there was none, btw), and added floppy rings and tell-tales, all for less than $100, have done it in three days or less, thrown in a half-dozen quality sail ties and
shown us a better way to fold sails for storage, to boot
. Had that sail loft not been there: Then what? If they go out of business: Then what? I guess just like everything else in this country, anymore: If it breaks, just send it off to a landfill and buy a new one for cheap from somebody overseas?