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These forums are really fun; everyone with an opinion.
Sailingdog: According to my, admittingly not expertise, knowledge; when I mentioned a few thousand dollars for a tool, I was referring to a single part-at-a-time cost, not a multi-cavity tool, which would be 20+ thousand dollars. Do the math, as they would have to sell every boat owner in the world dozens of them just to pay for the tool. Bad economics. Plus the molding times for something so thick would take forever.
Omatako: I went back to their website and they specifically mention plastic injection molding, which is relatively inexpensive per part, once the tool is made. All this has to be amortized into the part cost, plus they mentioned reatail means stores have to make some money. Bottom line is they're selling these for generally half what others charge. Stamping them would be cheaper, but (as MCFSAILOR stated above), they are UV protected and about .25" thick. Try finding material like that for stamping purposes; unlikely. I can't speak for shipping to New Zealand, but I can't imagine getting anything there cheap. Maybe they sail them over.
Don't get me wrong. Knots work just fine, but I choose to support companies for bringing out stuff for our hobby, without gouging the public. It only makes other producs a possibility. I hardly believe this company is laughing all the way to the bank.
I did order a couple of them, so once received, will post comments regarding how they shipped them, costs, etc. and whether the product actually works.