It's not the only one but regardless, among the use recommendations are -
"# of coats recommended: 2; coverage 100 sqft/qt.; Drying time to overcoat 2-4 hrs, to launch 8-24 hrs."
Since this is a relatively cheap but effective and very popular bottom paint, it is obvious your friend (is this you?) did something blatantly wrong if this is the paint he/you used.
If you'd like to continue this condemnation of a company, store or paint manufacturer (not WM), why not find out what really happened and tell us so we know why this happened rather than simply infer WM is at fault with absolutely no basis?