Join Date: Feb 2010
Location: Narragansett Bay
Thanked 364 Times in 343 Posts
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Re: Why West Marine pi$$es me off
What percentage upcharge would you say WM is "ripping off" their customer by? 10%, 20%, 30?
They had $640 million in net revenue last year. If that only contained 5% up charging, that would be over $30 million. I suspect most think they upcharge by more, so make the excess revenue whatever you like.
The point is, that is greater than the entirely of all executive compensation combined by many times over.
The higher pricing is paying for stores and inventory, not compensation.
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In the harsh marine environment, something is always in need of repair. Margaritas fix everything.