Join Date: Jul 2013
Thanked 14 Times in 13 Posts
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Re: An Excellent Condition, Turnkey Boat
As for unethical salespeople, how about unethical customers?
We are nation of voracious consumers who hate to be sold anything and view salesman in derisive terms.
if a car salesman told you that "buyers are liars" you would be offended. Yet, the most common objection uttered by customers in dealership showrooms is "I want to think about it." This contrasts with industry surveys that show that more than 8 out of 10 potential customers who walk out of a showroom without buying, buy some place else. So, what the customer is really saying when they say "I want to think about it" is "I want to shop your price." Buyers are liars. it's an ugly statement, but one borne out of fact, not contempt.
Things are the way they are for a reason. The car dealer knows that if you walk out without buying there is an 80% chance you won't be back. High enough odds against, to risk offending you by pushing you. Everything they do is by design based on long history of dealing with the public. The customer views this over aggressiveness as unethical behavior. We don't like being pushed. Again, survey says most car sales don't happen before the third closing attempt. Pushing is how most sales get done. The saleman, in doing so, is using this knowledge to simply do his job. And, we as customers, have programed him into this process. How crazy is that?
When it come to boat sales, again things are the way they are for a reason. Time honed techniques for selling boats. if too many boats are over priced and misrepresented, it a practice in place for a reason. that reason being, it's the most effective way to get it done
Last edited by TJC45; 08-22-2013 at 10:23 AM.