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Re: Google Glass and it's effect on sailing
I don't blame Google for not crafting an app. They certainly WILL craft apps of some kind, the same way that they've crafted, ergh, hacked together, Google Maps. Or did you mean, not crafting the apps they've kludged? I do blame them for not finely crafting those products they've released. The actual art of craftsmanship seems to be well beyond their abilities.
In case you haven't noticed, Google Maps is an app, and every iteration grows better at directing Google "members" to Google advertisers, which better monetizes the "free" app to make profits for Google.
They *will* surely monetize gglasses the same way.
For instance, when you pan past your engine, and the gglasses flash to remind you "Time to change the oil!" you'll be offered a discrete list of Google advertisers who have paid (outbid each other, too) for the words "OIL CHANGE" and when you wink at one of them, you'll be given the chance to buy oil. And, Google will get paid for serving the ad to you.
Or...Maybe not. Maybe Amazon is offering you free movies, in exchange for rooting your gglasses so that they can take you to the Amazon Store instead. Note that Google also provides a cell phone OS, and Google sets the terms that allow it to be locked down in various ways by various vendors, excluding as they please.
I only mentioned what a couple of companies can do. I made no judgments on how or whether any of them could or would go into the application business, but with the exclusive AppleOS and the exclusive Apple Store sanction, and Apple's express dictates as to what may or may not be offered (and let's not forget, Apple Maps, which is an application from Apple) who knows where these things will go?
The phrase "war" comes to mind. Virtual reality will provide the option to monetize everything you see and say, much more so and much more granularly than anything we've seen yet.
Look, up at the horizon! Land ho! And the marina ads and prices will be flashing in the corner of your eye, while you're still a half hour out. If your icebox is low, the grocery store may even have a launch and rental car waiting for you, along with a discount on dinner reservations.
Yes, it IS going to get that intimate and intrusive, it is only a matter of when, not if. And someone is going to monetize every step of it. Which could be a good thing, or a bad thing. Regardless of who is behind it.
Last edited by hellosailor; 11-24-2013 at 05:21 PM.