The new scrolling ad across the top of the home page is much better than the old semi-permanent ad for Florida real estate or whatever it was that I was ignoring before. I'll bet that you'll find a lot better sale response on that
VHF as a result too! You did make the forums a pain to get to and made the articles a real effort to pull up. Otherwise it's much cleaner look.
Put the photo gallery in it's own forum. Instead of the three picture display down where nobody scrolls to, rotate one nice photo as you are with the Greek flagged yacht up top. (Make it real simple and just use Ian Holland's photos only. And I'm not talking about the sunset's here!)
The store is immeasurably improved by having the manufacturer's link with each item. Way to go!
I almost never click on an ad and never look at the bottom of the home page. If you want to attract attention to the bottom of the home page you could locate the Sex on Boats forum there. Seriously though, there's no reason to go there currently.