crash test boat series - good for magazine sales? - SailNet Community

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  #1  
Old 11-26-2011
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crash test boat series - good for magazine sales?

Yachting monthly recently did the crash test boat series

YachtingMonthly's Channel - YouTube

it was made by a yachting magazine

is such a video series likely to increase your chances of picking up a copy of the magazine - in short is it a good way of promoting magazine sales

or

does it show that ultimatley magazines are doomed and video is better

Dylan

PS I earn a living from making films and writing for magazines - mostly about sailing - I love the mixed economy but not sure if the balance is likely to change
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Old 11-26-2011
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I have read that magazine since the 70's and I have subscribed it several times. It is no better since they have started that idiot tests with a sailboat, quite the contrary.

I only saw the first one, regarding capsizing that I found moderately interesting even if nothing new come out of it, I mean regarding information. Than they have continued to destroy the boat always with progressively more idiot tests.

What a waste for nothing!

Regarding magazines, movies and internet the best boat magazines are all going for a mixed platform, with internet content with movies and paper magazine. Take a look for instance to voile and voiliers, that is now a much better magazine than YachtingMonthly. Voile and Voiliers, besides the paper magazine has an on line magazine that has some small content on internet for no subscribers and lots of contents for the subscribers.

Voiles et Voiliers

Regards

Paulo
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Old 11-26-2011
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Videos are all well and good, but I prefer to read whilst sat down, if you know what I mean.
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Old 11-27-2011
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DW,
I'm not sure that these tests show that video is better but I cannot see how printed magazines have a future.



Quote:
Originally Posted by dylanwinter1 View Post
Yachting monthly recently did the crash test boat series

YachtingMonthly's Channel - YouTube

it was made by a yachting magazine

is such a video series likely to increase your chances of picking up a copy of the magazine - in short is it a good way of promoting magazine sales

or

does it show that ultimatley magazines are doomed and video is better

Dylan

PS I earn a living from making films and writing for magazines - mostly about sailing - I love the mixed economy but not sure if the balance is likely to change
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Old 11-27-2011
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Vids and online mags are the future. I get a couple of other association mags online before the printed version arrives. I just throw them out now, they are dated.

I thought the crash test series on plugging a hole in the boat and a broken seacock were pretty good.
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Old 11-28-2011
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Always been a fan of Yachting Monthly (and, given my place in the age demographic, that means the paper magazine). That said, I think these Crash Test Boat videos are a real bonus for sailors and may even save lives. The one about plugging a hole below the waterline was particularly good.
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Old 11-28-2011
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Quote:
Originally Posted by jimjazzdad View Post
Always been a fan of Yachting Monthly (and, given my place in the age demographic, that means the paper magazine). That said, I think these Crash Test Boat videos are a real bonus for sailors and may even save lives. The one about plugging a hole below the waterline was particularly good.
Nothing is ever going to compare with reading or viewing the real thing be it book, magazine or paper chart but reality is the printed word will either disappear completely or more likely still exist but become something only the very wealthy will be able to afford.

For mine, I'll always treasure the printed word on paper but with the intent of living on board in the very near future I'll be embracing some form of tablet in the very near future, just as our music collection will be inevitably on an Ipod or similar.

Then again I didn't , as a whole, agree with the introduction of those new fangled page turners either.

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Last edited by tdw; 11-28-2011 at 04:26 PM.
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Old 11-30-2011
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I like the convenience of on line mags, no clutter and always there when you have time.
The crash test series of videos were very educational, seeing theory put to practice was great and showed what works best and what is likely to be a waste of valueable time in a crisis situation.
Sailin Today, were the mag remains on the server and has to be downloaded every time will not be on my repeat subscription list.
Safe sailing
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