Join Date: Oct 2009
Thanked 2 Times in 2 Posts
Rep Power: 8
Re: A cast of characters - Rocna plot continues
We know exactly how many Fortress anchors are returned to West Marine, as they furnish us with very detailed weekly performance reports. Not all anchors are returned because of damage, sometimes the customer bought the wrong size, or it won't fit into their anchor locker, or they found a better deal somewhere else, etc.
Obviously, we know how many anchors they send directly back to us for credit. Some are, in fact, damaged while others are simply scratched up and can't be sold as new.
As you would expect, West Marine closely guards information regarding competitive product lines, but we have been told that Fortress is the best-selling "premium" anchor that they carry.
I suspect that Rocna is neck and neck with Manson for sales at West Marine, as they obviously have similar rollbar designs, although I would expect Manson sales to be stronger in the future given the points brought out in this thread, i.e. higher grade steel, Lloyd's certified, comparable performance.
I don't have any reason to doubt what West Marine has said about the number of damaged Rocna anchors that have been returned, as I think from top to bottom they are very honest and straightforward people. Also, they are certainly not going to risk their stellar reputation or subject themselves to unnecessary risks by not being honest to the boating public about a safety equipment product.
That said, I don't know if the West Marine person who told you that returns were zero was referring to the returns at a single store or the returns for their entire 300+ store chain, or if he had the latest information, etc.
It was a corporate customer service rep in an email response to me in connection with my inquirey on a China manufactured Rocna I had purchased from West Marine. Let me clarify on the returns. They had Rocna returns for, wrong size, galvinizing materal wearing at the tip, some for no reason, some for just not fitting in the bow roller and some because of the WM statement relating to the use of steel less than what was specifieded but none for bent or damaged shanks or flukes.
Thanks Brian for the answer.