Join Date: Jun 2005
Location: Barnegat Bay, NJ
Thanked 56 Times in 52 Posts
Rep Power: 12
Re: West Marine no longer matching prices...
I tend to spread my boat bucks around. Like Minne I like to browse isles and keep a running inventory of prices for things I want/need. I get boat stuff at the camping store, the old timey hardware store by the marina, a couple of marine stores and online.
But for a lot of boat stuff it's West Marine (and their catalog is fantastic). Their rewards gives dollars back and it pays to watch their sales. My wife likes browsing West for clothing and we end up buying a fair bit from them; and I have a set of Third Reef foulies that have worn well. I do stay away from any Walmart grade cheap Chinese crap they carry.
Why price match Defender? Well I agree with Rick to a point. If I see it in the store I want to buy it there. I'll even pay a little more without complaint for that convenience. But if the markup is 50% or 100% over a competitor I'm being gouged. Price match Defender and I'll buy it right now, you'll keep me as a customer. Force me to buy from Defender or Amazon and that will become my habit and you'll lose my purchases on all those other sales that would make money. It's a lesson every other brick & mortar store has learned. Just look at Best Buy.
Bottom line we'd all be worse off without West. I hope they don't don't shoot themselves in the foot. A talent too many companies possess.
95 Catalina 30 Island Time
“The sail, the play of its pulse so like our own lives: so thin and yet so full of life, so noiseless when it labors hardest, so noisy and impatient when least effective." - Henry David Thoreau