Join Date: Feb 2010
Location: Narragansett Bay
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Re: West Marine no longer matching prices...
It is likely that some customers, within the 3% of those they price match, are still going to buy the product without the discount. Very likely.
They seem to be on top of this math and I'm sure have calculated that this will be a net positive. More profit on a few will make up for lost thin profit on the rest. Even if its breakeven, it makes sense, because you are dealing with your most profitable customers and not those that don't value what you are offering. They are not in business to be the price leader, so why cater to the customers that only value the price leader. Smart.
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