I just received my new issue of Ocean Navigator and was happily surprised to see a full page ad for Pacific Seacraft on page 1. Of course I/we are all very biased but I found it to be a well designed ad. I thought the ad had just the right approach for the boat's intended market. I also liked the way it focused on an actual individual involved in the building process.
What a difference from the initial marketing approach taken by the Poole team.