|Topic Review (Newest First)|
|06-22-2011 07:18 PM|
You might be surprised by the demographic of the buyer of our Harbor line of boats. They could buy any boat, any size, at any price.
They are very sophisticated boat buyers who know boats and know them well. They are not impressed by slick marketing or clever brand positioning. The vast majority pay cash, less than 2% finance their purchase.
Our buyers enjoy that we do not have brand labels all over the boat. The sail cover doesn't have a logo. Our buyers do not need to loudly proclaim they have arrived.
|06-22-2011 05:23 PM|
|puddinlegs||I'm always put off by any manufacture speaking negatively about another, even if gently so, maybe even if it's warranted. That's for the sales pitch at the office, not from an industry pro here amongst the hoi polloi, and especially if they really aren't even competing for the same buyer/demographic.|
|06-19-2011 02:17 PM|
|Jaywalker||FWIW, I read WDSchock's comments as advertising perhaps, but not "bashing," which should mean "unwarranted criticism," but has apparently come to mean "any negative comment, even if accurate." He said Morris build quality is comparable to other custom boats; is this inaccurate? He said the M36 is sluggish in the water; it's a heavy day-sailer, can it possibly be lively? Personally, I believe choosing a boat would be easier with more candor in the fora.|
|06-19-2011 09:20 AM|
I can single hand my Tartan '34 fairly easily. Has one electric winch and self tacking jib. However I usually add sheets to the self tacking jib anyway as the sail shape is improved with increased control. Boat handles rough water well.
Boat sells for around $200,000 new. The '37 is a significant step up in cost.
Don't see many on the secondary market. Found mine used in FL.
|06-19-2011 08:52 AM|
|06-19-2011 01:47 AM|
|puddinlegs||Personally I took offense to you're placing a complement in my mouth. Not knowing you, it's difficult to read as anything other than being a kind of childish putdown. There are many nice boats on the market and choices are as much emotional as anything else that we invest in. The point being is that folks who want a Morris will do their damndest to have one regardless of what you or I think about their construction or marketing costs. A Swan customer isn't going to buy a Morris, and chances are your customers aren't going to buy a King/Mills boat. Personally I wish Pacific Boat Works, and Alsberg Bros were still in biz and that Carl and George where still here and drawing lines, but that's just me.|
|06-18-2011 11:49 PM|
Certainly all true about the experience of purchase. Morris spends a lot of effort on creating that experience for their owner's - they do a fine job of marketing and creating a ambiance about their product.
The rest - curious why everyone is so defensive about Morris.
I haven't bashed their quality, just said their build quality is similar to the other build to order builders. We do some of their warranty work in Southern California and have a fairly deep understanding of their level of build quality.
It is my sincere calculus that the reason Morris price their boats so extravagantly isn't because they cost so much to build, rather because Morria spends a very high percentage of their revenues on Marketing - as aptly described by many in this thread.
And yes, industry insiders have described our Harbor line as Bentleys of sailboats. We don't spend hardly anything on marketing, so we can put more into the boat.
|06-15-2011 08:49 AM|
Clever clever... I most certainly was not complimenting you're product lines. Carl Schumaker / S&S you're not. You're in the industry. Act like a pro, not a sales stooge
|06-15-2011 08:10 AM|
Yacht's are different.
I remember an old Jean Shepard's America where he defines a yacht (if you're not old like me, bet you can find these on youtube).
He describes a scene as a young boy sitting near a waterway with his dad. Watching working boats go by, eventually a boat goes by his dad describes as a yacht. He asks his dad what a yacht is. He says that "a yacht is a boat that doesn't do anything." It doesn't carry cargo, it doesn't fish for profit, .......
No one needs a yacht. No one needs to do business with a particular builder. We do this because we enjoy the entire experience. This includes choosing, buying, conversations with others about boats, reading posts on sailnet, working with builders, working with brokers, getting things just right on the boat you own right now, dreaming about the next boat, sailing, cruising, racing, passage making, grilling off the stern rail,.... It's all good. The right boat for you is different than the right boat for me. That's part of what makes it fun.
I'm on boat 5 now, which happens to be a Morris. Morris is old time Maine, do business with a handshake, deliver what you promise, quality and care beyond the specification, pride in workmanship, a personal connection with everyone from layup through paint; not lawyers and contracts, not hubris, about quietly doing the right thing.
Yup, I'm a biased happy owner, and through that process have a number of friends up in Bass Harbor. No other affiliation.
|06-15-2011 05:16 AM|
LIFES TOO SHORT TO OWN AN UGLY BOAT (and I'm not talking about Morris)
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