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Companies Use $250M Sailing Race To Build Image (The New York Sun)
by NewsReader 05-11-2006

Sailing is an expensive hobby, but Volvo, the Swedish carmaker, figures it is also a sure-shot marketing opportunity. The Volvo Ocean Race, a contest between seven corporate-sponsored yachts over a 31,250-mile course, held a pit stop in Manhattan yesterday. The race - which heads next across the Atlantic to Portsmouth, England, and bills itself as "the premiere ocean race in the world" - is "also

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