
02-06-2009
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Owner, Green Bay Packers
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Join Date: Sep 2006
Location: SW Michigan
Posts: 10,322
Rep Power: 9
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Thanks, Cam.
My experiences mirror your's. The way they display the Garmin for instance, along with the functions of showing similar products and what other people bought at the same time as the Garmin makes for far fewer returns I'd expect.
The sailnet store, god love 'em, sells on a wing and a prayer that you know what you're ordering.
Purchasing a camera and printer for my daughter this Christmas past was made much easier because Amazon made it obvious that I'd need a case and a larger memory card for the camera right off the bat. Sort of like a modern, "batteries not included".
The frustration with other on-line shopping resources, particularly marine, is that they do not display even the simple information available from the manufacturer. One would think that it wouldn't be too much trouble to open the damn box and print out the manufacturer's data and instructions in use for their products. Referring to the manufacturer's web-site is no panacea for this lacking. And it's unconscionable in a dedicated site such as the sailnet store where one comes to look for clarity and not confusion.
As the article stated, customer service often triumphs all. My return experiences, what few there have been, mirror the authors. Amazon is doing what the Big Box stores are rare to do; stand behind the product. Basically, they're willing to say, even though you bought the wrong thing through congenital stupidity we're willing to take it back to keep you as a customer. that's the type of thing that brings all of us back to our local hardware store versus the local Big Box.
Amazon seems to have lit upon just the right amount of follow-up e-mails for similar books and products as well. I bought a pair of Sperry dinghy boots from Zappos recently and they apparently think I need shoes every day. Amazon checks in about once a week with news of a sale or a new product I might be interested in. Given the range of their product line, I find that not to be excessive.
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